Anaqa Jewels is an Indian jewellery label selling ready-to-wear collections organised by occasion, but a meaningful part of their business is custom, one-off pieces, which don’t fit a standard add-to-cart flow.
We built the Shopify store with a bespoke-atelier request flow running alongside the normal checkout, so a customer commissioning a custom piece gets a proper consultation path instead of being forced through generic ecommerce steps. The store also carries a wishlist, gift cards, and blog/editorial content that gives the collections context beyond just product photos.