Comfortel sells salon furniture and equipment across Australia, and like most B2B-leaning retailers, they needed their real pricing to stay hidden from casual browsers while still being easy for genuine trade customers to reach.
We built the store with login-gated wholesale pricing, so trade pricing only unlocks once a customer signs up or logs in, alongside configurable products by colour, style, and backorder status, so a customer can see exactly what’s actually available before committing to an order.