Ellement Co. is a vegan, cruelty-free nail cosmetics brand out of India, but the store had to carry more than product listings. Their Nail Academy, a certification training program, needed to be sold and run through the same site as the retail catalogue.
We built the Shopify store to handle both: the retail nail-polish and gel catalogue on one side, and a full certification-course purchase and management flow on the other. On top of that, there’s a separate B2B/wholesale portal for salons ordering in bulk, WhatsApp live chat for real-time support, a salon locator, and order tracking built in.